Cue: AI Coaching for Everyone
Business Proposal
The Problem
Coaching has one of the highest returns on investment you can make with your time.
The right guidance at the right moment can change everything. Your career trajectory. Your health. Your relationships. Your mindset.
Yet most people never experience real coaching.
Discovery: People don't know how to find the right coach.
Cost: Professional coaching costs $200-500/hour. Most people can't afford it.
Time: Scheduling. Commuting. Hour-long sessions. Busy people struggle to fit it in.
AI Complexity: ChatGPT is powerful but requires prompt engineering. Too complicated. Too technical. Too much setup.
The result? A massive gap between people who could benefit from coaching and people who actually receive it.
The Solution: Cue
Cue is an AI coaching app that makes personal development accessible to everyone.
Pick a coach. 4 specialized AI coaches: Mind, Body, Spirit, Wealth. Each trained to provide focused, actionable guidance in their domain.
Start a conversation. No prompt engineering. No setup. Just start talking. The coach knows your values, your goals, your challenges.
Get somewhere. Cue isn't a chatbot. It's a coaching experience designed to produce tangible outcomes. Clarity. Decisions. Action steps. Accountability.
Core Features
- 4 Specialized AI Coaches for specific life domains
- Personalized Goals with AI-assisted refinement
- Context-Aware Conversations that remember your history and values
- Daily Cues — AI-generated notifications for motivation
- Custom Coaches — create coaches for any life area
- Premium Design — warm, minimal, intentional
Market Opportunity
Total Addressable Market
Global personal development market: $44 billion. Growing 5.5% annually.
Mobile coaching and self-improvement is particularly strong. Increased smartphone adoption. Post-pandemic focus on mental health and wellness.
Target Audience
Cue is built for:
- Productivity enthusiasts who understand the value of systems and coaching
- Design-conscious users who expect premium experiences
- Busy professionals who want guidance without scheduling hassle
- AI-curious individuals who find current tools too technical
This audience is already engaged with creators like Simon (Better Creating), Ali Abdaal, and Thomas Frank. They're ready for the right AI coaching tool. They just haven't found it yet.
Competitive Landscape
| Solution | Gap |
|---|---|
| Human Coaches | Expensive ($200-500/hr), scheduling friction |
| ChatGPT/Claude | Requires prompt engineering, no coaching methodology |
| Therapy Apps (BetterHelp) | Mental health treatment, not coaching |
| Meditation Apps (Headspace) | Narrow focus, passive content |
| Generic Chatbots | No specialization, no context, no outcomes |
Cue occupies the gap between expensive human coaches and generic AI tools. Specialized. Contextual. Accessible.
Business Model
Freemium with Premium Subscription
Free Tier
- 15 messages per day
- Access to all 4 coaches
- Goal setting and tracking
- Daily notification cues
Premium Tier
- Unlimited messages
- Custom coach creation
- Unlimited AI goal refinements
- Priority response times
Pricing
| Plan | Price | Annual Value |
|---|---|---|
| Monthly | $9.99/month | $119.88 |
| Annual | $59.99/year | $59.99 (50% savings) |
| Lifetime | $149.99 | One-time |
Revenue Projections (Year 1)
Conservative assumptions:
- 10,000 free users
- 5% premium conversion = 500 subscribers
- Average revenue per subscriber: $80/year
- Year 1 Revenue: $40,000
With Simon's audience distribution and marketing support, these numbers could be significantly higher.
Technical Foundation
Modern, scalable stack:
- Frontend: React Native + Expo (iOS)
- Backend: Supabase (PostgreSQL, Auth, Edge Functions)
- AI: OpenAI API with custom coaching prompts
- Monetization: RevenueCat for subscription management
- Notifications: Expo Push with server-side scheduling
Architecture priorities:
- Speed: Local-first data with optimistic updates
- Security: Row Level Security, encrypted storage
- Scalability: Serverless functions that scale with demand
- Maintainability: TypeScript, clean architecture patterns
The Team
Aaryan Sharma — Solo Developer & Creator
Professional developer building products that matter.
The Ask
Cue is ready for users.
- Distribution partnership with Simon and Better Creating
- User feedback to refine the coaching experience
- Support for App Store launch and go-to-market
With Simon's audience and Cue's product, we can make AI coaching accessible to thousands of people who need it.
Cue: The guidance you need. The moment you need it.